Intro to EGI Market Analysis: Investigating Market Potential and Stakeholder Segmentation
This document provides insights into the European agri-food, marine, and geospatial data analytics sectors, focusing on market potential, stakeholder composition, and segmentation. It outlines objectives, methodology, expected outcomes, and activities in the context of EGI-Engage. The market analysis aims to profile new services, propose recommendations for industry and academia, and identify market challenges that EGI can address.
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Presentation Transcript
Intro to EGI Market Analysis Koumantaros Kostas Greek Research & Technology Network www.egi.eu
Table of Contents Objectives Methodology Defining the market: Stakeholders Defining the market: Segments Estimating the market size Recommendations Activities in the context of EGI-Engage 3/13/2025 2
Objectives Objectives of Market Analysis: investigate market potential, size, structure, stakeholder composition and segmentation, value chains, competing offerings of the agri-food, marine and/or geospatial data analytics sector in Europe, and possibly extended to other geographical areas; collect and validate a wide set of requirements from the identified SMEs that will be used to profile new and enhanced EGI services; propose recommendations for new and enhanced services for (big) and/or open data services targeting the industry and academia. Intro to EGI Market Analysis 3/13/2025 3
Objectives Focus of Market Analysis: developing personas (descriptions of typical users) and scenarios described in detail; validate these assumptions in a series of interviews with potential users; The scope of the interviewees is intended to cover different roles, segments, and activities. Identifying the problems that EGI can address (market/product fit) and the specific challenges Intro to EGI Market Analysis 3/13/2025 4
Methodology Input to drive the analysis will be collected from Desktop research Taking into consideration previous work Online survey Workshops with stakeholders Intro to EGI Market Analysis 3/13/2025 5
Expected outcomes Identification and description of the market potential, the actors present and the value chains, Presentation of the results on the requirements data Reporting on the competing offerings including technical perspective, and recommendation for future business development Intro to EGI Market Analysis 3/13/2025 6
Variety of stakeholders (1/2) Research market comprises of: Public research infrastructures (e.g. OpenAIRE) Public and private research information systems (e.g. EuroCRIS network in Europe, VIVO in the US) Private companies supporting the installation, parameterization and maintenance of institutional repositories (e.g. DSPACE, ePrints, Omeka, CKAN) R&D Departments of private companies Private social research platforms (e.g. Mendeley, FigShare) Intro to EGI Market Analysis 3/13/2025 7
Stakeholders of interest to EGI-Engage SMEs Activated in data management Offering data-powered solutions Participating in EU-funded research projects Academia Universities making use of data-intensive processes Research centers in need of grid- and cloud-based solutions for their data Participating in EU-funded research projects Intro to EGI Market Analysis 3/13/2025 8
Variety of stakeholders (2/2) Research market comprises of: Research organizations = producers & consumers of research outcomes National level research organizations International (EU level) Researchers and EU-funded projects in topics of interest, agri-food, forestry, biodiversity, water, marine research etc. Additional segments of interest include SMEs & startups that provide data-powered solutions Public services Intro to EGI Market Analysis 3/13/2025 9
How can EGI support its potential users? EGI can provide the necessary tools & infrastructure for: thematic aggregators & research infrastructures social research platforms research information systems innovative research data management systems Intro to EGI Market Analysis 3/13/2025 10
Activities in the context of EGI-Engage Analysis of the research sector Definition of personas and scenarios Collection of requirements to identify opportunities Conduct interviews and online surveys e.g. Link with FI-PPP accelerator projects Prepare recommendations for EGI Business Plan 3/13/2025 11
Thank you for your attention. Questions? www.egi.eu