Silos and Slogans: Importance of Nature, Employment, and Education
Groceries, employment, fruits and vegetables, conservation, and the importance of education are highlighted in the collection of silos and slogans. Nature is celebrated as the basis of everything, encouraging preservation for future generations. The images depict linear regression analysis, targeted actions for recycling, and phases focusing on pollers and recyclers. Slogans aim to raise awareness about waste separation and educational conditions. Explore the visual representations and messages to inspire positive change in community behaviors.
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Presentation Transcript
PEPPERFRY Sai Gajjala, Tim Huffman, Sarah Meadows, Bruce Wayne
Overview Overview Recommendations Implementation Analysis Alternatives Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Key Issues Combating local skepticism about online ordering. Competing with Ikea, Amazon, Flipkart. Developing new revenue channels. Implementing new and innovative strategies. Retaining a hold on the Indian home goods market. Take Pepperfry public. Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
SWOT Analysis Strengths Strengths Weaknesses Weaknesses Efficiency in distribution Annual growth of business Delivery success rate & timelines Established online retail market Logistics & distribution channels Market knowledge Not profitable Relies on funding for growth Standardized rating system Personalized shopping experience Opportunities Opportunities Threats Threats Growth in e-commerce Distribution services for local vendors Achieve economies of scale Established market leaders Vast market promotions by Ikea Vastly internet illiterate market Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
PESTEL Analysis Political Political Good international relationships. Open to globalization Economic Economic Growing market Social Social Individualized western influences Digital marketing growth through social media (social currency) Technology Technology Growing technology market Smart devices E-commerce Local artisans Ethics Ethics Losing jobs to large companies Legal Legal Following local regulations regarding expansion Establishing warehouses, fulfillment centers, distribution centers Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Recommendations Recommended Plan: Recommended Plan: Innovate & Compete Alternative 1: Alternative 1: Partnerships Alternative 2: Alternative 2: Niche Marketplace Increase market share Ramp up to launch IPO Partner with Ikea & Amazon Increase finances through external distribution Rental subscription plans Refurbished market place Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Recommended Plan: Innovate & Compete Key development areas: Key development areas: Studios Online market place Product lines Marketing Operations Research & development Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Implementation Timeline: Year 1 Studio development Studio development Leverage premium partnerships for in-studio showcase (curated). Start selling small d cor and utilities in studios. Online development Online development Develop in-home augmented reality modeling (integrated with existing 3D modeling technology). Standardized rating system (5 stars) Marketing Marketing Web Tutorials on interior design. Feature local carpenters on products & market; emphasis quality Increase TV ads to increase franchisee interest. Ramp-up social media marketing: contests for students Research & Development Research & Development Begin geographic research for better franchise locations & distribution centers. Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Implementation Timeline: Year 2 Studio development Studio development Begin franchising 20 studios annually (goal). Set up computers to facilitate in-studio purchases with on-site representatives. Operations Operations Create distribution centers near developing areas (near Delhi & Hyderabad) Raise $40 million in funding (series G) Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Implementation Timeline: Year 3 Research & development: Research & development: Leverage rentals to get lifelong customers (data collection) Collect data to create curated furniture & d cor collections. New product line development New product line development Start designing Small Space Living Kolkata) Expand market Small Space Living line for metro areas (Mumbai, Dehli, Operations Operations Establish fulfillment center near high metro areas (near outskirts of Dehli) Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Implementation Timeline: Year 4 Operations Operations Work towards purchasing small furniture stores, after geographic analysis. Encourage original owners to be franchisees (20 franchises /year goal) Stores are automatically curated. Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Implementation Timeline: Year 5 Launch Initial Public Offering (IPO) Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Historical Funding and Projection Historical Funding and Projection 120 100 80 60 40 20 0 1 2 3 4 5 6 7 8 Series A Series B Series C Series D Series E Series F Series G (projected) Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Profit Margin & CAGR Profit Margin and CAGR 150% 100% 50% 0% 1 2 3 4 -50% -100% -150% -200% CAGR Profit Margin Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Profit Margin Analysis Profit Margin Analysis $12,000.00 $10,000.00 $8,000.00 $6,000.00 $4,000.00 $2,000.00 $- 1 2 3 4 5 6 7 8 9 10 $(2,000.00) $(4,000.00) revenue profit Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Profit Margin PROFIT MARGIN PROFIT MARGIN 40% 20% 0% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 -20% -40% -60% -80% -100% -120% -140% -160% Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Projections 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 revenue $ 992.00 $ 2,001.00 $ 2,580.00 $ 3,000.00 $ 4,000.00 $ 5,000.00 $ 7,000.00 $ 10,000.00 $ 341.00 $ 439.00 profit $ (1,255.00) $ (2,992.00) $ (2,486.00) $ (2,800.00) $ 500.00 $ 1,100.00 $ 2,000.00 $ 2,250.00 $ (542.00) $ (362.00) GMV $ 2,202.00 $ 5,122.00 $ 6,500.00 $ 10,500.00 $ 17,500.00 $ 32,500.00 $ 50,000.00 $ 60,000.00 $ 582.00 $ 642.00 Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Alternative 1: Partnerships Ikea & Amazon have mass-markets & capital However, they do not curate. Amazon & Ikea s market Capital for marketing International growth potential Potential to lose foothold in India Losing brand value Partner with Ikea & Amazon to be their Premium Partner to provide them with curated product lines. Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Alternative 2: Niche Market Focus on the future generation: Rental subscriptions Studio design collections Interior designer consulting Estimated annual salary: RS 100,000 ($1,666) Collect data to create more curated design spaces Limited market scope Limited clientele for expensive interior design services Target future customers with rental subscriptions New market research ($) Expand into business layouts Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
Conclusion Overview Recommendations Implementation Studios Online market place Product lines Marketing Operations Research & development Analysis Alternatives Partnerships Niche Market Overview Overview Recommendations Recommendations Implementation Implementation Analysis Analysis Alternatives Alternatives
