Special Administrative Board Marketing Update Presentation
"Discover the comprehensive marketing strategies and upcoming events outlined in the Marketing Update Presentation to the Special Administrative Board by Rachel Seward on September 24, 2015. Learn about the continuing marketing strategies, key initiatives, and enrollment data of the educational institution. Stay informed about the evolving marketing campaigns and efforts to enhance student and parent involvement in the school system."
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Presentation Transcript
Marketing Update Presentation to the Special Administrative Board Rachel Seward September 24, 2015
Marketing Calendar July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June Image Back to School Individual School Performance Accredited Neighb. Schools ECE Graduation Accredited Neighb. Schools Magnets Fresh Start ECE
Continuing Strategies Print (American banner ad, STL Business Journal) Radio Cable Movie Theaters Outdoor (billboards & bus) Door Hangers (canvassing) Social Media
Whats Different? Re-dedicated staff to Marketing Coordinator role, July 2015 Plan for Marketing Advisory Board Leveraging key agency partnerships Leveraging student & parent involvement/input Plan for staff training & development (welcoming schools) Recommending Fall 2016 Pre-Buy due to Presidential Election rates 2016-2017 Magnet Marketing campaign
2016-2017 Magnet Campaign Choose Your Own Adventure: Choose SLPS Magnet Schools Events(30) More targeted marketing Grassroots outreach: coffee shops, every SLPL library, houses of worship, neighborhood meetings Moved Magic House event to Science Center Better social media promotion Process Short term: improve clarity, transparency, communication Long-term: process improvements
Upcoming Events OCTOBER 1 OCTOBER 6 OCTOBER 12 How to Apply Night High School Here I Come Night Elementary & Middle School Recruitment Fair Learn about the application process, get answers to questions and apply online, on- site Exposition of all high school magnet options Exposition of all elementary and middle school magnet options SLPS Central Office 5:30 6:30 p.m. Compton-Drew Middle School 6 8 p.m. St. Louis Science Center 6 8 p.m.
Enrollment Data 1,090 elementary students left SLPS at the end of the 2014-15 school year 17% are Students in Transition (SIT) 47% are Direct Cert. eligible (FRL) 80% Af-American 16% White 2% Asian 2% Hispanic
Areas of Focus: Recommendations Pre-K family transition Families at transition years (PK, 5th, 8th) City families with small children: show a path Top 9 zip codes of students who left SLPS 63106 (Carr Square) 63107 (College Hill) 63113 (The Ville) 63115 (Penrose/O Fallon) 63112 (Skinker/DeBalieviere) 63104 (Lafayette Sq./Soulard) 63118 (Dutchtown) 63116 (Bevo) 63111 (Carondolet) = 74% of total
