Stakeholder Mapping for Effective Communication

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Stakeholder mapping is crucial for identifying key stakeholders in a project, managing their expectations, and ensuring effective communication. Learn how to define and categorize stakeholders to tailor communication strategies to their interests, influence, and availability.

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Uploaded on Apr 30, 2025 | 0 Views

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Driving & Releasing Change Template: Stakeholder mapping

Make it essential: stakeholder map Stakeholder mapping is a process of finding out the key stakeholders relating to a project. There are usually many stakeholders, which means many and varied expectations. Using a stakeholder map can help ensure you enable participation and focus communication in a timely way with different stakeholders. 1. Define your stakeholders With your team, write down who the stakeholders are for your project. They could be managers, leaders, members of other teams, services users. Anyone involved directly or indirectly with the process/activity that you are looking at or that has a stake in the outcome of any change that takes place. 2. Categorise your stakeholders Put your stakeholder into the grid, based on your impressions of their interest/availability and their decision-making power. You can use this information to determine how to communicate with each stakeholder. For example, for a stakeholder with significant decision-making power but little availability, it might be best to schedule in regular meetings for feedback. Use Post-its off/online e.g. Miro or Jamboard

Make it essential: stakeholder map Who are your stakeholders Actively engage Keep satisfied Influence Keep informed Monitor Interest / Availability