Steps to Stakeholder Engagement
This resource provides a comprehensive guide on stakeholder engagement, including steps to effectively engage with stakeholders, understanding their needs, mapping them out, and implementing tailored approaches. It emphasizes the importance of identifying critical stakeholders and working collaboratively to achieve desired outcomes.
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Presentation Transcript
Included in this pack: Steps to good stakeholder engagement Understanding your stakeholders Stakeholder mapping Different types of engagement approaches Charles Sturt University is an Australian University, TEQSA Provider Identification: PRV12018. Charles Sturt University CRICOS Provider Number: 00005F. Stakeholder Engagement 2
Steps to good stakeholder engagement Identify your Identify your Understand them Implement and measure engagement approach stakeholders For each critical stakeholder Work with others to identify Based on the desired future Implement the approach. understand the current your stakeholders. This can state, design the engagement Keep evaluating progress channel being used to engage include anyone directly and approach using the against your stakeholder and learn what do they: indirectly impacted by the Communication Escalator. map and adjust the Know change you are making. approach as necessary. Feel Do Now and desired future state. Charles Sturt University is an Australian University, TEQSA Provider Identification: PRV12018. Charles Sturt University CRICOS Provider Number: 00005F. Stakeholder Engagement 3
Understandingyour stakeholders Now Channel (Current) Future (Know, Feel, Do) Interest (1-10) Influence (1-10) Stakeholder (Know, Feel, Do) Impact (R/A/G) Charles Sturt University is an Australian University, TEQSA Provider Identification: PRV12018. Charles Sturt University CRICOS Provider Number: 00005F. Stakeholder Engagement 4
STAKEHOLDER MAP 10 IMPACT KEY 9 Green = stakeholder(s) are having a positive impact on you meeting your objectives. 8 KEEP SATISFIED MANAGE CLOSELY 7 6 INFLUENCE Amber = stakeholder(s) are having a neutral impact on you meeting your objectives. 5 4 3 Red = stakeholder(s) are having a negative impact on you meeting your objectives. KEEP INFORMED MONITOR 2 1 0 0 1 2 3 4 5 6 7 8 9 10 INTEREST Charles Sturt University is an Australian University, TEQSA Provider Identification: PRV12018. Charles Sturt University CRICOS Provider Number: 00005F. Stakeholder Engagement 5
STAKEHOLDER MAP 10 IMPACT KEY CFO 9 Green = stakeholder(s) are having a positive impact on you meeting your objectives. Operational staff 8 CPO 7 6 INFLUENCE Amber = stakeholder(s) are having a neutral impact on you meeting your objectives. 5 4 External providers 3 Red = stakeholder(s) are having a negative impact on you meeting your objectives. IT support team 2 1 0 0 1 2 3 4 5 6 7 8 9 10 INTEREST Charles Sturt University is an Australian University, TEQSA Provider Identification: PRV12018. Charles Sturt University CRICOS Provider Number: 00005F. Stakeholder Engagement 6
Identify your engagement approach Communication Escalator COMMITMENT Updates Team problem solving Talkback INVOLVEMENT Degree of Change Team meetings Feedback forums Speak up programs Interactive conferencing SUPPORT Seminars Training outcomes Business forums Multimedia UNDERSTANDING Roadshows Video conferencing Satellite presentations Customer forums AWARENESS Newsletter Video Email Communication Escalator by Bill Quirke Degree of Involvement You can use this escalator to guide your communication and engagement activity. Stakeholders with lower influence and interest in the project can be engaged through awareness and understanding activities, while those with higher influence and interest should be engaged with activities from the full range of steps. This will support you to make sure they are supportive and engaged with your work. Charles Sturt University is an Australian University, TEQSA Provider Identification: PRV12018. Charles Sturt University CRICOS Provider Number: 00005F. Stakeholder Engagement 7
