Strategic Analysis of Berlin Airports: Recommendations and Decisions
Explore the challenges faced by Berlin's airports and the proposed solutions in this strategic analysis. Discover the benefits, risks, and government decisions regarding the expansion of Berlin-Tegel airport.
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Presentation Transcript
Project Airport Berlin Sebastian Kuszmierczyk Christian Wielage
Background Capital of Germany Has 3 Airports (Tegel, Tempelhof & Schoenefeld) Tegel & Tempelhof are located in or close to downtown Schoenefeld outside of Berlin (south)
Bild:Berlin-Tegel from the air.jpg Summary Structure very complicated Some airports running over capacity Airport Berlin-Tegel Confusion Dissatisfaction among population Airport Berlin-Tempelhof
Alternatives 1. Keep existing 3 airports (don t change anything) Saves money Less risk Significant noise and pollution downtown 2. Expand airport Berlin-Tegel and close other two Limits confusion Allows for increased efficiency Relatively expensive 3. Build new airport in outskirts and close three existing ones Reduces downtown pollution and noise Allows for better efficiency Very expensive
Super Decision Rating to link importances of Strategic Criteria to BOCR elements Every BOCR-element includes Economic Social Political Environmental subnetworks.
Synthesizing BOCR Costs Benefits Opportunities Risks
Overall Result Recommendation: Expand airport Berlin-Tegel
Final Words German government decided to expand Berlin- Schoenefeld Close to our model outcome Expand a current airport Benefits of location outside downtown Picked different airport We picked alternatives too narrow Government combined lower costs with higher benefits
