EMERALD Study: Switch to D/C/F/TAF Design Randomisation
Study focusing on switching HIV+ patients aged 18 years or older to D/C/F/TAF regimen, evaluating virologic rebound rates and patient characteristics. The study includes randomization, primary endpoints, cumulative virologic rebound data, and outcomes related to previous antiretroviral failure.
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HEADLINES Formatting Rules & Tricks to Grab Attention
Headline Formatting Rules 1. Use the Present Tense. Even though the events happened in the past, the headline describes them as though they are happening RIGHT NOW! WRONG: Eagles Defeated Cats in 3-0 Victory RIGHT: Eagles Defeat Cats in 3-0 Victory
Headline Formatting Rules 2. Leave out any and, a, the, an words. This saves space and makes it more direct. If absolutely necessary, use ampersand (&) WRONG: The Council Members plan to go to a Retreat RIGHT: Council Members Plan Retreat
Headline Formatting Rules 3. Special Punctuation Rules (FOR HEADLINES ONLY) a) Use comma instead of and b) Use colon instead of quotes c) No need for full stops Wrong: Man bites dog and gets arrested. Right: Man bites dog, gets arrested Wrong: Bush says we will not fail. Right: Bush: we will not fail
Headline Formatting Rules 4. Always use numerals, not written-out numbers Wrong: Six Dead in Car Crash Right: 6 Dead in Car Crash
Headline Formatting Rules 5. Short and simple. Direct language. Active voice not passive voice (focus on WHO first, not WHAT) Wrong: Survey to be done by students Right: Students to do survey
Headline Formatting Rules 6. CAPITALISE important words or the whole title if it s short. Makes it seem very urgent or important! Wrong: 2 men walk on moon Right: MEN ON MOON
Attention-grabbing Tricks 1. Have fun with words Alliteration Petrol, Politics & Panic Wordplay or Pun Drip Drip Hooray! Rhyme Drunk driver caught by saliva
Attention-Grabbing Tricks 2. More Sophisticated Tricks Allusion Reference to well-known saying, quote or song E.g. The Regals have landed We didn t start the fire: arsonists deny crime Emotional Appeal or Shock Value Make them feel something Use powerful/emotive words with strong connotations E.g. Defenceless Veterans BASHED in Cowardly Attack
Writing Headlines Worked Example SAMPLE STORY: Eleven orchestra members placed high enough at the regional competition Nov. 3 to advance to state competition Nov. 13. I believe we have a great chance of making it, Eric Lee, one of the players said. They take 20 violin players out of 140 who try out. That s better odds than some competitions I ve been involved in. Students who make it to the All-State Orchestra will play at the state orchestra convention in February.
Find the WHO who is this about? Eleven orchestra members placed high enough at the regional competition Nov. 3 to advance to state competition Nov. 13. I believe we have a great chance of making it, Eric Lee, one of the players said. They take 20 violin players out of 140 who try out. That s better odds than some competitions I ve been involved in. Students who make it to the All-State Orchestra will play at the state orchestra convention in February.
Find the WHAT what big thing happened? Eleven orchestra members placed high enough at the regional competition Nov. 3 to advance to state competition Nov. 13. I believe we have a great chance of making it, Eric Lee, one of the players said. They take 20 violin players out of 140 who try out. That s better odds than some competitions I ve been involved in. Students who make it to the All-State Orchestra will play at the state orchestra convention in February.
For a Simple Subtitle Just write the WHO then the WHAT: Eleven Orchestra Members Advance to State Competition BUT WAIT what s wrong with it? 11 Orchestra Members Advance to State Competition
Headline Think of music-related wordplay, references etc They ll have to be SHARP 11 Orchestra Members Advance to State Competition HIGH NOTE 11 Orchestra Members Advance to State Competition
Another Example 3 Blind Mice Three Blind Mice, see how they run! They all ran after a farmer s wife, who cut off their tails with a carving knife. Did you ever see such a thing in your life as three blind mice? WHO? WHAT?
Be creative & have fun! BLIND MICE GET DICED (rhyme) Farmer s wife wields knife TAILS CHOPPED (shock value) Crazed chase ends in bloodbath MICE, MURDER & MAYHEM (alliteration) 3 sightless rodents targeted in tail attack (emotive language)
Activity Headline Writing Practice Sheet to be handed out
