Public Perceptions of AI in March 2025
Public perceptions as enablers/inhibitors for AI classification in March 2025 reflect neutral expectations. People expect AI to make life easier but are uncertain about equitable benefits. Health and economy are main areas of focus for data use, with priorities shifting over time. AI governance and expected changes are highlighted, emphasizing the importance of managing AI impacts carefully across various sectors.
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Presentation Transcript
2 March, 2025 Public perceptions as enablers/inhibitors for AI Classification: Private
Expectations for the impact of AI are largely neutral, reflecting low levels of knowledge Expected impact of AI on society 61% 61% 60% 60% 59% 59% 58% 58% 57% 56% 55% 55% 55% 54% 52% 49% 28% 25% 25% 24% 24% 24% 23% 22% 21% 21% 21% 21% 20% 20% 20% 19% 19% 18% 18% 17% 16% 16% 16% 16% 16% 15% 15% 14% 13% 12% 12% 11% NET: 0-3 NET: 4-7 NET: 8-10 Q23b. On a scale from 0-10 where 0 = very negative impact and 10 = very positive impact, based on your current knowledge and understanding, what impact do you think Artificial Intelligence (AI) will have overall on society? 2
People expect AI to make life easier, but are less certain about how equitable the benefits will be People that believe AI will have a positive impact on situations (W2 data; showing % NET: Positive) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% How easy it is to do day-to-day tasks 59% Healthcare for people like you and your family 57% How easy it is to save money on services and goods 48% Job opportunities for people like you and 33% your family How fairly people are treated in society 29% Q25b. To what extent do you think the use of Artificial Intelligence will have a positive or negative impact for the following types of situations? BASE: All respondents Wave 2 n=4320 3
Health and the economy are the main perceived areas where data can play a role Priorities for data use (W1 vs W2) Nov/Dec '21 Jun/Jul '22 Health COVID-19 20% Key 20% Significant increase since W1 The economy 15% Significant decrease since W1 Health 14% COVID-19 8% The economy 7% 6% Crime Inequality Crime 6% 5% Inequality 4% * Showing mentions above 5% for W2 Q16. In which of these issues do you think the use of data presents the greatest opportunity for making improvements that benefit the public in this country? BASE: All respondents: Wave 1 n=4250, Wave 2 n=4320 4
AI governance vs Expected change (W2 data; TOP3). (Median value used to split quadrants) 40% Healthcare AI will lead to the biggest changes in these 35% areas in the next 10 years 30% Autonomous vehicles Banking and Finance 25% Employment (% top 3) Governance most importance & Smallest change Military 20% Police Governance least importance & Smallest change 15% Criminal Justice Education Social Media Governance least importance & Biggest change 10% Social Care Hiring and recruitment Benefits Governance most importance & Biggest change 5% 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% It is important to govern in these areas (% top 3) Q32. Which of the following areas do you think is important that governments carefully manage to make sure the use of AI does not lead to negative outcomes for users? Q33. In which of the following areas, if any, do you think the use of AI will lead to the biggest changes in society over the next 10 years? BASE: All respondents who selected each area in Wave 2 5
Inaccurate perceptions dominate associations with AI. While AI prompts some excitement, anxieties are also expressed. The impact of AI on society is negative (0-3) The impact of AI on society is positive (8-10)
In summary 1. Low knowledge and understanding about AI presents a barrier to public acceptance of AI innovation. 2. The public expect to benefit from conveniences from AI but need reassurances on how equitable these benefits will be. 3. AI is most expected to impact the healthcare sector. 4. People require most reassurance from governance on complex, potentially high risk applications of AI.
2 March, 2025 Thank you Classification: Private
